Streetwear has long been defined by bold graphics, oversized silhouettes, and high-energy colour. But for AW26/27, we’re seeing a gentler shift – one that blends utility with softness and redefines what “urban cool” looks like for kids. Urban Pastels is all about merging street-led design with calming, expressive colourways, giving fleece, jersey, and knitwear a new direction.
At the heart of this story are soft purples – lilac, mauve, and violet – layered with grounding tones of charcoal, brown, and black. Pops of peach inject warmth, while occasional brights (seen in bags and trims) add a playful spark. This palette bridges the gap between nostalgia and modernity, offering versatility across both casual and statement pieces.
Silhouettes nod directly to streetwear classics: oversized cargo trousers, boxy sweatshirts, and sporty jackets. But instead of traditional heavy hues, these shapes are lightened with pastels, soft textures, and minimal branding. Accessories- from retro sneakers to utility-inspired crossbody bags – complete the look, bringing in both function and personality. Layering remains key, with mix-and-match separates styled for ease and adaptability.
Soft yet durable fabrics dominate:
This combination ensures garments feel ready for everyday wear while retaining a playful, fashion-forward quality.
Urban Pastels reflects a cultural shift: the growing appetite for softer, more versatile clothing that encourages creativity and individuality rather than uniformity. In kidswear especially, there’s a demand for clothing that looks stylish yet feels comfortable – pieces children can play in, parents can trust, and brands can use to push seasonal storytelling.
For brands and retailers, Urban Pastels offers an opportunity to:
By softening the edges of streetwear, Urban Pastels makes the trend more inclusive, wearable, and commercially relevant – ensuring it resonates across global markets.
Image Credits: @bienabien_official, @vejakids, @r.robot_official, @apricotstudios_
Wholesome, warm and irresistibly charming – Puppy Love celebrates the enduring appeal of pets in babywear design. This story taps into the emotional bond between children and their first companions, translating it into joyful, nostalgic graphics and
Softness takes the lead for Autumn/Winter 26/27 as outerwear evolves into a form of soft power. “Cocooned” explores a world where comfort meets confidence – where plush fabrics, quilted volumes, and warm, expressive palettes redefine how
