Trend Bites - Trendology

Layered in Softness: Pre-Autumn’s Hero Outerwear

As we shift into the pre-autumn season, the transitional padded jacket emerges as a must-have piece across baby, toddler, and young girls’ categories-bringing warmth, charm, and commercial versatility in equal measure. These aren’t your average

A Fresh Take on ‘Mini Me’ Style

Matching outfits for parents and children have long been a staple in the kidswear world—but not always for the right reasons. The concept of Mini Me fashion was once defined by novelty slogans, predictable prints, and a

Room to Grow: The Rise of Relaxed Proportions in Baby & Toddler

Trend Bite: Spring Summer 2026 – “Retro Fit” As we head into Spring/Summer 2026, a shift toward comfort-led silhouettes and nostalgic design cues is emerging across baby and toddler categories. Dubbed “Retro Fit,” this theme blends the ease of

SS26 Key Colour | Boys

Sunwashed Yellow The Colour Story Not quite pastel, not quite primary — Sunwashed Yellow is a softened take on sunshine that feels nostalgic, wearable, and quietly confident. It captures the feeling of a long summer’s day: warm,

A Sea of Softness: The Pastel Tide Mood for Kidswear SS26

This season, we drift into a calm and colour-soaked escape with Pastel Tide—a Spring/Summer 2026 trend story that brings together gentle beachside nostalgia and dreamy daywear for the modern child. Anchored in emotion, comfort, and creativity,

All-Star Energy: A Bold and Playful Take on SS26 Boyswear

The All-Star Energy trend bursts onto the scene for Spring/Summer 2026, delivering a high-impact, dynamic fusion of sportswear, retro graphics, and vibrant colour play. Rooted in a nostalgic love for team spirit, bold branding, and activewear influences, this trend

Peplums Are Making Their Comeback in SS26!

We have seen them coming through in SS25 kidswear and womenswear, and now peplums are making their comeback in full force for SS26

Love Bug: A Playful Graphic Theme for Babywear

Spring/Summer 2026 is bringing a charming and affectionate twist to babywear with the Love Bug trend. Inspired by nostalgia, playfulness, and a soft approach to nature themes, this trend encapsulates heartwarming aesthetics with a contemporary feel. A

Let’s Go for a Swim: Summer ’26 Beach & Swim

As we dive into Spring/Summer 2026, the latest kidswear trend is making a splash with bold color palettes, retro textures, and a playful approach to beachside dressing. ‘Let’s Go for a Swim’ captures the essence of sun-soaked adventures, nostalgic

MELON SORBET – SS26 EMERGING COLOUR ON BOYSWEAR

Fresh, sun-faded, and effortlessly wearable—Melon Sorbet is set to be one of the key colours shaping SS26 boys’ fashion. This warm, peachy mid-tone brings a perfect balance of vintage nostalgia and modern versatility, offering a softer take

Sunset Checkerboard – A Fresh Take on Heritage Patterns for SS26

The classic checkerboard pattern takes on a fresh, sun-drenched transformation for Spring/Summer 2026. Sunset Checkerboard is a modern revival of gingham and heritage checks, infused with a warm, nostalgic palette and tactile textures. Inspired by the golden hues of summer evenings,

Pink Pony Club: Nostalgic Play Meets Modern Charm for SS26

Soft nostalgia meets playful energy in Pink Pony Club, a key trend for Spring/Summer 2026 that blends dreamy pastels, vintage influences, and a sense of carefree adventure. This trend embraces imaginative childhood storytelling, where retro-inspired