Skip to content
Trendology Logo
  • Instant Insights
    • Downloadable Trend Books
    • Online Training
  • Bespoke Packages
  • Freebies
  • Trend Bites
  • Members Corner
  • Instant Insights
    • Downloadable Trend Books
    • Online Training
  • Bespoke Packages
  • Freebies
  • Trend Bites
  • Members Corner
0,00 د.إ 0 Cart

Bite-Sized Insights into Fashion Trends

SKY BLUE

Sky Bright – AW26/27’s Coolest Hue

Sky blue steps forward this season with unexpected energy – reimagined not as a spring pastel, but as a confident, cool-weather statement. In AW26/27, we’re seeing this vibrant blue tone break out of its seasonal

Read More

Kind Futures : Transitional Pastels for Baby Layette | AW26/27

As we move into AW26/27, the baby layette category takes on a gently optimistic tone. Kind Futures captures the feeling of thoughtful comfort, where colour and texture are designed to nurture, calm, and inspire connection. This season,

Read More

Quiet Heirloom: Slow Style, Soft Stories

In a season increasingly shaped by emotional resonance and conscious consumption, Quiet Heirloom emerges as a deeply nostalgic kidswear trend that blends vintage refinement with modern softness. It’s not about flashy prints or fast fashion. Instead, it

Read More
TREND BITES- A4

Layered in Softness: Pre-Autumn’s Hero Outerwear

As we shift into the pre-autumn season, the transitional padded jacket emerges as a must-have piece across baby, toddler, and young girls’ categories-bringing warmth, charm, and commercial versatility in equal measure. These aren’t your average

Read More
MINI COOL

A Fresh Take on ‘Mini Me’ Style

Matching outfits for parents and children have long been a staple in the kidswear world—but not always for the right reasons. The concept of Mini Me fashion was once defined by novelty slogans, predictable prints, and a

Read More
RETRO FIT

Room to Grow: The Rise of Relaxed Proportions in Baby & Toddler

Trend Bite: Spring Summer 2026 – “Retro Fit” As we head into Spring/Summer 2026, a shift toward comfort-led silhouettes and nostalgic design cues is emerging across baby and toddler categories. Dubbed “Retro Fit,” this theme blends the ease of

Read More
SUNWASHED YELLOW

SS26 Key Colour | Boys

Sunwashed Yellow The Colour Story Not quite pastel, not quite primary — Sunwashed Yellow is a softened take on sunshine that feels nostalgic, wearable, and quietly confident. It captures the feeling of a long summer’s day: warm,

Read More
pastel tide

A Sea of Softness: The Pastel Tide Mood for Kidswear SS26

This season, we drift into a calm and colour-soaked escape with Pastel Tide—a Spring/Summer 2026 trend story that brings together gentle beachside nostalgia and dreamy daywear for the modern child. Anchored in emotion, comfort, and creativity,

Read More
ALL STAR ENERGY

All-Star Energy: A Bold and Playful Take on SS26 Boyswear

The All-Star Energy trend bursts onto the scene for Spring/Summer 2026, delivering a high-impact, dynamic fusion of sportswear, retro graphics, and vibrant colour play. Rooted in a nostalgic love for team spirit, bold branding, and activewear influences, this trend

Read More
PEPLUM PREP

Peplums Are Making Their Comeback in SS26!

We have seen them coming through in SS25 kidswear and womenswear, and now peplums are making their comeback in full force for SS26

Read More
LOVE BUG

Love Bug: A Playful Graphic Theme for Babywear

Spring/Summer 2026 is bringing a charming and affectionate twist to babywear with the Love Bug trend. Inspired by nostalgia, playfulness, and a soft approach to nature themes, this trend encapsulates heartwarming aesthetics with a contemporary feel. A

Read More
LET'S GO FOR A SWIM

Let’s Go for a Swim: Summer ’26 Beach & Swim

As we dive into Spring/Summer 2026, the latest kidswear trend is making a splash with bold color palettes, retro textures, and a playful approach to beachside dressing. ‘Let’s Go for a Swim’ captures the essence of sun-soaked adventures, nostalgic

Read More
« Previous Next »
Green isn’t the trend - how you use it is.⁠ ⁠ For Green isn’t the trend - how you use it is.⁠ ⁠ For SS27, Green Ground works best when it’s treated as a foundation, not a feature.⁠ Where brands often go wrong is over-designing it - too many shades, too much contrast, or turning it into a novelty colour.⁠ ⁠ In kidswear, particularly for baby and younger ages, green performs strongest when it’s:⁠ – used as a base tone⁠ – paired with softened pastels or warm neutrals⁠ – allowed to support print, texture and silhouette rather than compete with them⁠ ⁠ This is where the gap between trend and product usually appears.⁠ ⁠ 👉 Full colour breakdown now live on the Trendology site.⁠ 🔗 Link in bio
GREEN GROUND | SPRING 2027 🌱⁠ ⁠ Green is no longer GREEN GROUND | SPRING 2027 🌱⁠ ⁠ Green is no longer a seasonal accent - it’s becoming a core staple.⁠ For SS27, Green Ground lands as a confident, grounding base colour: familiar, wearable, and endlessly versatile across baby, kids and lifestyle categories.⁠ ⁠ Think modern greens paired with softened pastels, grounded neutrals and playful brights - easy to build ranges, easy to repeat season after season.⁠ ⁠ This is green, redefined.⁠ ⁠ 👉 Read the full trend breakdown on Trend Bites (link in Bio)⁠ ⁠ Image Credits: @sticky.lemon, @nextofficial, @miniboden, @littleakiabaraoficial⁠ ⁠ #SS27 #KidswearTrends #TrendForecasting #ColourDirection #Trendology
SS27 BOYSWEAR | PRINT DIRECTION⁠ ⁠ SS27 boyswear p SS27 BOYSWEAR | PRINT DIRECTION⁠ ⁠ SS27 boyswear prints are moving into a more considered space - playful but grounded in wearable colour, clear motifs and commercial repeat potential.⁠ ⁠ This season, we’re seeing a strong mix of:⁠ ⁠ • Jungle Tropics – lush foliage and layered botanicals⁠ • Little Critters – friendly, character-led placements with charm⁠ • Fun Marks – bold, graphic statements with energy⁠ • Geo Metrics – softened geometry for everyday wear⁠ • Paint Splash – expressive, textural camo-style effects⁠ • Coastal Vibes – aquatic themes reworked for modern boyswear⁠ ⁠ Each direction balances fun with longevity - designed to work hard across jersey, sweats, swim and summer sets.⁠ ⁠ If you’re building SS27 ranges and want clear, usable direction, these stories - and more - are available for FREE on the Trendology website.⁠ ⁠ Looking for a deeper SS27 view? We deliver bespoke trend reports tailored to your audience, category and market. Get in touch to discuss.⁠ ⁠ #SS27 #Boyswear #KidswearTrends #PrintDesign #TrendForecasting #TrendBites #TrendologyByJZ
From Grounded Green to Modern Primary and Soft Pla From Grounded Green to Modern Primary and Soft Play, SS27 kidswear is moving towards colour stories that feel considered, wearable and emotionally grounded.⁠ ⁠ We’re seeing a clear shift away from novelty-led brights towards palettes that balance confidence with calm- grounded greens, softened primaries and gentle pastels designed to support everyday dressing, layering and longevity.⁠ ⁠ These are trends built for real wardrobes, not just standout moments.⁠ ⁠ Explore these SS27 directions (and more) via Trend Bites - our short, insight-led trend updates (Link in Bio)⁠ ⁠ #Trendology #TrendBites #SS27 #KidswearTrends #ColourDirection #DesignInsight
MODERN PRIMARY⁠ Bold colour, refined for real life MODERN PRIMARY⁠ Bold colour, refined for real life⁠ ⁠ Primary colours have long been a cornerstone of kidswear, but for this transitional moment they’re being reworked through a more considered, design-led lens. Clean colour blocking, softened saturation and everyday silhouettes bring reds, yellows and blues into the present, balancing familiarity with modern wearability.⁠ ⁠ Grounded with denim, navy and off-white, Modern Primary offers brands a commercially safe yet visually confident colour direction - one that feels timeless, wearable and relevant for today’s wardrobes.⁠ ⁠ Explore this trend (and more) via Trend Bites - our short-form trend insights designed to support busy design and buying teams:⁠ 🔗 https://trendologybyjz.com/trend-bites⁠ ⁠ ⁠ #Kidswear #TrendInsight #TrendBites #ColourStory #DesignDirection #Trendology
One of the biggest traps brands fall into each sea One of the biggest traps brands fall into each season is equating newness with progress.⁠ ⁠ In reality, the strongest collections rarely reinvent everything. They refine what already works - improving proportion, simplifying colour, sharpening silhouettes and making more intentional choices at product level.⁠ ⁠ This is especially relevant as brands look ahead to SS27. Quieter seasons demand clearer thinking. When ranges try to do too much, they lose focus. When they’re edited with confidence, they feel modern, relevant and commercial.⁠ ⁠ Good design isn’t about adding more ideas.⁠ It’s about knowing which ones to commit to.⁠ ⁠ This is the lens we apply across all Trendology work - helping brands move forward without losing clarity. ⁠ ⁠ #Trendology #DesignDirection #KidswearForecasting #SS27 #BrandClarity⁠ ⁠ Image Credit: @afabula⁠
One of the biggest misconceptions about SS27?⁠ ⁠ T One of the biggest misconceptions about SS27?⁠ ⁠ That it needs to feel new.⁠ ⁠ In reality, SS27 is about refinement - taking what already works and softening, simplifying, and improving it.⁠ ⁠ Trends like Soft Play succeed not because they’re bold, but because they’re adaptable:⁠ • they work across ages⁠ • they translate across markets⁠ • they fit real wardrobes⁠ ⁠ The brands that will win SS27 aren’t chasing statements - they’re designing with intention.⁠ ⁠ If you’re mapping SS27 ranges now, this is the moment to slow down and edit.⁠ ⁠ #Trendology #SS27 #KidswearTrends #KidswearForecast #FashionForecasting #DesignDirection #RangePlanning #KidswearDesign #TrendInsight #ProductDevelopment #Childrenswear #FashionDesign⁠
SS27 Trend Bite: SOFT PLAY⁠ ⁠ For SS27, colour is SS27 Trend Bite: SOFT PLAY⁠ ⁠ For SS27, colour is becoming quieter - but far more intentional.⁠ ⁠ Pastels are shifting away from novelty and into everyday wardrobes, reworked as calm, wearable tones that feel practical, gender-fluid and easy to merchandise. Think softened blues, washed greens, muted pinks and mellow yellows, designed to layer, mix and repeat across categories.⁠ ⁠ What’s changing is how these colours are used:⁠ • Fewer shades per range⁠ • Stronger cross-category consistency⁠ • Built-in longevity beyond a single season⁠ ⁠ This is a move away from “seasonal colour moments” and toward palettes that support repeat wear, range cohesion and confident buying.⁠ ⁠ SS27 is less about statement colour - and more about smart, wearable calm.⁠ ⁠ Image Credits: @arket_children, @msgmkids
Something we’re seeing more than ever right now is Something we’re seeing more than ever right now is that brands don’t need more trend information - they need clearer decision-making.⁠ ⁠ Most teams are already aware of the big seasonal themes. Where things start to fall down is in translating that insight into product that makes sense commercially, regionally and at range level.⁠ ⁠ As brands begin thinking about SS27, simplicity, editing and clarity are becoming increasingly important. Strong ranges aren’t built on how many ideas you include, but on how confidently you choose what not to do.⁠ ⁠ This is where Trendology sits - helping brands turn direction into decisions, not just inspiration.⁠ ⁠ #Trendology #KidswearForecasting #SS27 #DesignDirection #TrendInsight
We’ve been a little quieter on here over the past We’ve been a little quieter on here over the past couple of months - not because there’s been nothing to share, but because we’ve been deep in client work, AW26/27 research & development, and pressure-testing how AI can genuinely support the forecasting and design process (beyond surface-level visuals).⁠ ⁠ A few things are coming up consistently across brands right now:⁠ ⁠ 1. Silhouette shifts are subtle, not headline-grabbing.⁠ The strongest collections aren’t chasing dramatic new shapes. Instead, they’re refining proportions - softer volume, better balance, and silhouettes that feel updated without alienating the core customer.⁠ ⁠ 2. Colour is being used with far more intent.⁠ Rather than broad, trend-led palettes, brands are editing down. Texture, fabrication and finish are doing more of the visual work, while colour is being used strategically across categories and age groups.⁠ ⁠ 3. The biggest challenge isn’t trend awareness - it’s translation.⁠ Many brands understand the trends, but where things fall down is in turning insight into product that makes sense commercially, regionally and at range level.⁠ ⁠ This gap between inspiration and execution is exactly where Trendology sits - helping brands translate direction into clear, usable product decisions.⁠ ⁠ We’ll be sharing more SS27 insight and Trend Bites over the coming weeks.⁠ ⁠ 👉 If you’re currently working on AW26/27 or early SS27, explore our trend resources or get in touch to discuss bespoke support.
Follow on Instagram
Trendology

Love our trend content? Sign up for exclusive offers and the latest in kids wear trends.

  • Freelance Registration
  • Supplier Registration
  • About
  • Contact
  • Terms Of Use
  • Privacy & Cookies
  • Refund Policy
  • Partners

© 2025 Trendology | All Rights Reserved | Designed by J A Creative