Trend Bites - Trendology

Modern Primary: Bold Colour, Made Wearable

Primary colours have always been a cornerstone of kidswear – bold, playful and instantly recognisable. But for this transitional moment, Modern Primary reframes these familiar hues through a more considered, design-led lens. Rather than loud novelty colour,

GROUNDED GREEN, THE NEW STAPLE COLOUR FOR SPRING 2027

A grounded colour movement shaping everyday kidswear Green has long played a supporting role in kidswear – used seasonally, often tied to nature or utility. But for Spring 2027, green steps confidently into the spotlight. Green Ground reflects

Soft Play: The Rise of Quiet Confidence in SS27

SS27 Kidswear Trend Insight For SS27, colour and mood in kidswear are becoming noticeably quieter – but far more deliberate. Soft Play reflects a shift away from overtly playful, novelty-led palettes toward a calmer, more considered

Puppy Love – Playful Companions for a Cosy Winter

Wholesome, warm and irresistibly charming – Puppy Love celebrates the enduring appeal of pets in babywear design. This story taps into the emotional bond between children and their first companions, translating it into joyful, nostalgic graphics and

Cocooned – Wrapping the Season in Soft Power

Softness takes the lead for Autumn/Winter 26/27 as outerwear evolves into a form of soft power. “Cocooned” explores a world where comfort meets confidence – where plush fabrics, quilted volumes, and warm, expressive palettes redefine how

Brushstroke Checks – AW26/27’s Fresh Take on a Classic

Checks have been a reliable cornerstone of fashion for decades -from heritage tartans to preppy ginghams and graphic plaids. But for Autumn/Winter 26/27, we’re seeing a significant evolution: the rise of the Brushstroke Check. This move on

Urban Pastels: Softening Streetwear for AW26/27

Streetwear has long been defined by bold graphics, oversized silhouettes, and high-energy colour. But for AW26/27, we’re seeing a gentler shift – one that blends utility with softness and redefines what “urban cool” looks like

Baking Stories – A Wholesome Recipe for AW26/27

Forget the runway- this season’s inspiration comes straight from the kitchen table. The Baking Stories graphic highlight is a warm, nostalgic nod to homely comforts, reimagined with a playful, graphic edge that’s perfect for AW26/27. This graphic

The Corduroy Comeback – Texture Takes Centre Stage

Corduroy is reclaiming its place in the fashion conversation for AW26/27 – and it’s doing it with confidence, colour, and a clear shift towards contemporary versatility. Once associated with school uniforms, workwear, and vintage weekend

Berry Bold: Raspberry Rush for AW26/27

AW26/27 makes a confident colour statement with Raspberry Rush – a palette that celebrates bold optimism and retro flair. This story takes its cues from vintage sportswear, playground energy, and a sense of unapologetic fun, offering kidswear

Little Indigo

Soft Denim for Babywear – A Retro Refresh for AW26/27 Denim has long been a wardrobe staple – timeless, dependable, and endlessly reworkable. But for Autumn/Winter 26/27, it’s taking a gentler turn in babywear. Enter Little

Vintage Soft Girlswear | AW26/27

This season, we’re drawn to softness – not just in texture, but in tone, attitude and mood. Vintage Soft is a gentle throwback with a polished edge. It blends nostalgic Parisian charm with subtle retro tech