SS26 Key Colour | Boys

Sunwashed Yellow

The Colour Story

Not quite pastel, not quite primary — Sunwashed Yellow is a softened take on sunshine that feels nostalgic, wearable, and quietly confident. It captures the feeling of a long summer’s day: warm, familiar, slightly faded by time, but still full of energy.

This yellow is less about brightness for brightness’ sake and more about emotional connection — the kind of colour that feels timeless, not trend-led.

Why It Works for SS26

In a season where comfort and optimism sit side by side, Sunwashed Yellow offers a fresh tonal balance. It’s bright enough to lift a collection, but mellow enough to wear across categories — from baby basics to pre-teen streetwear.

Where It Belongs in Boyswear

→ Layered under workwear-inspired jackets and utility overshirts

→ In all-over knits, varsity crewnecks, and heritage sweats

→ Trim details and blocking on swimwear and sun protection

→ Graphic and textural applications (loopback, waffle, towelling)

Works beautifully in:

• 100% cotton jersey
• Loose-gauge knits
• Sun-faded dye treatments
• Textured bases for elevated basics

Colour Pairing Direction

Pair Sunwashed Yellow with:

• Muted terracotta for a retro-sport feel
• Soft oat or light camel for grounded tonal stories
• Bleached denim and dusty teal to push it more urban
• Spice orange or brown sugar for a richer, late-summer palette

Why It Matters

Buyers are looking for colour that feels reliable but fresh, especially in boyswear where colour options can feel safe or repetitive.

Sunwashed Yellow offers a new type of energy — calm, thoughtful, and full of wearable optimism.

Images Credits: @msgmkids, @sticky.lemon, @baines_collections, @lindexofficialkids