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SS26 COLOUR MINI BOOK
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Green isn’t the trend - how you use it is.⁠ ⁠ For

Green isn’t the trend - how you use it is.⁠
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For SS27, Green Ground works best when it’s treated as a foundation, not a feature.⁠
Where brands often go wrong is over-designing it - too many shades, too much contrast, or turning it into a novelty colour.⁠
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In kidswear, particularly for baby and younger ages, green performs strongest when it’s:⁠
– used as a base tone⁠
– paired with softened pastels or warm neutrals⁠
– allowed to support print, texture and silhouette rather than compete with them⁠
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This is where the gap between trend and product usually appears.⁠
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👉 Full colour breakdown now live on the Trendology site.⁠
🔗 Link in bio

GREEN GROUND | SPRING 2027 🌱⁠ ⁠ Green is no longer

GREEN GROUND | SPRING 2027 🌱⁠
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Green is no longer a seasonal accent - it’s becoming a core staple.⁠
For SS27, Green Ground lands as a confident, grounding base colour: familiar, wearable, and endlessly versatile across baby, kids and lifestyle categories.⁠
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Think modern greens paired with softened pastels, grounded neutrals and playful brights - easy to build ranges, easy to repeat season after season.⁠
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This is green, redefined.⁠
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👉 Read the full trend breakdown on Trend Bites (link in Bio)⁠
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Image Credits: @sticky.lemon, @nextofficial, @miniboden, @littleakiabaraoficial⁠
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#SS27 #KidswearTrends #TrendForecasting #ColourDirection #Trendology

SS27 BOYSWEAR | PRINT DIRECTION⁠ ⁠ SS27 boyswear p

SS27 BOYSWEAR | PRINT DIRECTION⁠
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SS27 boyswear prints are moving into a more considered space - playful but grounded in wearable colour, clear motifs and commercial repeat potential.⁠
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This season, we’re seeing a strong mix of:⁠
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• Jungle Tropics – lush foliage and layered botanicals⁠
• Little Critters – friendly, character-led placements with charm⁠
• Fun Marks – bold, graphic statements with energy⁠
• Geo Metrics – softened geometry for everyday wear⁠
• Paint Splash – expressive, textural camo-style effects⁠
• Coastal Vibes – aquatic themes reworked for modern boyswear⁠
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Each direction balances fun with longevity - designed to work hard across jersey, sweats, swim and summer sets.⁠
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If you’re building SS27 ranges and want clear, usable direction, these stories - and more - are available for FREE on the Trendology website.⁠
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Looking for a deeper SS27 view? We deliver bespoke trend reports tailored to your audience, category and market. Get in touch to discuss.⁠
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#SS27 #Boyswear #KidswearTrends #PrintDesign #TrendForecasting #TrendBites #TrendologyByJZ

From Grounded Green to Modern Primary and Soft Pla

From Grounded Green to Modern Primary and Soft Play, SS27 kidswear is moving towards colour stories that feel considered, wearable and emotionally grounded.⁠
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We’re seeing a clear shift away from novelty-led brights towards palettes that balance confidence with calm- grounded greens, softened primaries and gentle pastels designed to support everyday dressing, layering and longevity.⁠
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These are trends built for real wardrobes, not just standout moments.⁠
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Explore these SS27 directions (and more) via Trend Bites - our short, insight-led trend updates (Link in Bio)⁠
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#Trendology #TrendBites #SS27 #KidswearTrends #ColourDirection #DesignInsight

MODERN PRIMARY⁠ Bold colour, refined for real life

MODERN PRIMARY⁠
Bold colour, refined for real life⁠
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Primary colours have long been a cornerstone of kidswear, but for this transitional moment they’re being reworked through a more considered, design-led lens. Clean colour blocking, softened saturation and everyday silhouettes bring reds, yellows and blues into the present, balancing familiarity with modern wearability.⁠
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Grounded with denim, navy and off-white, Modern Primary offers brands a commercially safe yet visually confident colour direction - one that feels timeless, wearable and relevant for today’s wardrobes.⁠
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Explore this trend (and more) via Trend Bites - our short-form trend insights designed to support busy design and buying teams:⁠
🔗 https://trendologybyjz.com/trend-bites⁠
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#Kidswear #TrendInsight #TrendBites #ColourStory #DesignDirection #Trendology

One of the biggest traps brands fall into each sea

One of the biggest traps brands fall into each season is equating newness with progress.⁠
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In reality, the strongest collections rarely reinvent everything. They refine what already works - improving proportion, simplifying colour, sharpening silhouettes and making more intentional choices at product level.⁠
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This is especially relevant as brands look ahead to SS27. Quieter seasons demand clearer thinking. When ranges try to do too much, they lose focus. When they’re edited with confidence, they feel modern, relevant and commercial.⁠
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Good design isn’t about adding more ideas.⁠
It’s about knowing which ones to commit to.⁠
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This is the lens we apply across all Trendology work - helping brands move forward without losing clarity. ⁠
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#Trendology #DesignDirection #KidswearForecasting #SS27 #BrandClarity⁠
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Image Credit: @afabula⁠

One of the biggest misconceptions about SS27?⁠ ⁠ T

One of the biggest misconceptions about SS27?⁠
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That it needs to feel new.⁠
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In reality, SS27 is about refinement - taking what already works and softening, simplifying, and improving it.⁠
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Trends like Soft Play succeed not because they’re bold, but because they’re adaptable:⁠
• they work across ages⁠
• they translate across markets⁠
• they fit real wardrobes⁠
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The brands that will win SS27 aren’t chasing statements - they’re designing with intention.⁠
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If you’re mapping SS27 ranges now, this is the moment to slow down and edit.⁠
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#Trendology #SS27 #KidswearTrends #KidswearForecast #FashionForecasting #DesignDirection #RangePlanning #KidswearDesign #TrendInsight #ProductDevelopment #Childrenswear #FashionDesign⁠

SS27 Trend Bite: SOFT PLAY⁠ ⁠ For SS27, colour is

SS27 Trend Bite: SOFT PLAY⁠
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For SS27, colour is becoming quieter - but far more intentional.⁠
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Pastels are shifting away from novelty and into everyday wardrobes, reworked as calm, wearable tones that feel practical, gender-fluid and easy to merchandise. Think softened blues, washed greens, muted pinks and mellow yellows, designed to layer, mix and repeat across categories.⁠
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What’s changing is how these colours are used:⁠
• Fewer shades per range⁠
• Stronger cross-category consistency⁠
• Built-in longevity beyond a single season⁠
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This is a move away from “seasonal colour moments” and toward palettes that support repeat wear, range cohesion and confident buying.⁠
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SS27 is less about statement colour - and more about smart, wearable calm.⁠
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Image Credits: @arket_children, @msgmkids

Something we’re seeing more than ever right now is

Something we’re seeing more than ever right now is that brands don’t need more trend information - they need clearer decision-making.⁠
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Most teams are already aware of the big seasonal themes. Where things start to fall down is in translating that insight into product that makes sense commercially, regionally and at range level.⁠
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As brands begin thinking about SS27, simplicity, editing and clarity are becoming increasingly important. Strong ranges aren’t built on how many ideas you include, but on how confidently you choose what not to do.⁠
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This is where Trendology sits - helping brands turn direction into decisions, not just inspiration.⁠
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#Trendology #KidswearForecasting #SS27 #DesignDirection #TrendInsight

We’ve been a little quieter on here over the past

We’ve been a little quieter on here over the past couple of months - not because there’s been nothing to share, but because we’ve been deep in client work, AW26/27 research & development, and pressure-testing how AI can genuinely support the forecasting and design process (beyond surface-level visuals).⁠
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A few things are coming up consistently across brands right now:⁠
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1. Silhouette shifts are subtle, not headline-grabbing.⁠
The strongest collections aren’t chasing dramatic new shapes. Instead, they’re refining proportions - softer volume, better balance, and silhouettes that feel updated without alienating the core customer.⁠
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2. Colour is being used with far more intent.⁠
Rather than broad, trend-led palettes, brands are editing down. Texture, fabrication and finish are doing more of the visual work, while colour is being used strategically across categories and age groups.⁠
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3. The biggest challenge isn’t trend awareness - it’s translation.⁠
Many brands understand the trends, but where things fall down is in turning insight into product that makes sense commercially, regionally and at range level.⁠
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This gap between inspiration and execution is exactly where Trendology sits - helping brands translate direction into clear, usable product decisions.⁠
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We’ll be sharing more SS27 insight and Trend Bites over the coming weeks.⁠
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👉 If you’re currently working on AW26/27 or early SS27, explore our trend resources or get in touch to discuss bespoke support.

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