Primary colours have always been a cornerstone of kidswear – bold, playful and instantly recognisable. But for this transitional moment, Modern Primary reframes these familiar hues through a more considered, design-led lens. Rather than loud novelty colour, this story leans into clean colour blocking, softened saturation and everyday silhouettes, creating a look that feels confident, wearable and […]
A grounded colour movement shaping everyday kidswear Green has long played a supporting role in kidswear – used seasonally, often tied to nature or utility. But for Spring 2027, green steps confidently into the spotlight. Green Ground reflects a broader shift towards colour stories that feel calming, grounding and emotionally reassuring, responding to parents’ growing preference for clothing […]
SS27 Kidswear Trend Insight For SS27, colour and mood in kidswear are becoming noticeably quieter – but far more deliberate. Soft Play reflects a shift away from overtly playful, novelty-led palettes toward a calmer, more considered approach to colour, styling and product design. This is not about removing joy from kidswear, but about refining how it […]
Wholesome, warm and irresistibly charming – Puppy Love celebrates the enduring appeal of pets in babywear design. This story taps into the emotional bond between children and their first companions, translating it into joyful, nostalgic graphics and tactile layering. Blending heritage simplicity with playful storytelling, this trend invites brands to explore everyday comfort elevated by characterful detail. […]
Softness takes the lead for Autumn/Winter 26/27 as outerwear evolves into a form of soft power. “Cocooned” explores a world where comfort meets confidence – where plush fabrics, quilted volumes, and warm, expressive palettes redefine how we protect, nurture, and empower through design. This story champions the tactile. It’s about wrapping up, slowing down, and finding […]
Checks have been a reliable cornerstone of fashion for decades -from heritage tartans to preppy ginghams and graphic plaids. But for Autumn/Winter 26/27, we’re seeing a significant evolution: the rise of the Brushstroke Check. This move on takes the familiar grid structure and infuses it with an expressive, hand-rendered quality that feels modern, tactile, and full of […]
Streetwear has long been defined by bold graphics, oversized silhouettes, and high-energy colour. But for AW26/27, we’re seeing a gentler shift – one that blends utility with softness and redefines what “urban cool” looks like for kids. Urban Pastels is all about merging street-led design with calming, expressive colourways, giving fleece, jersey, and knitwear a new direction. […]
Forget the runway- this season’s inspiration comes straight from the kitchen table. The Baking Stories graphic highlight is a warm, nostalgic nod to homely comforts, reimagined with a playful, graphic edge that’s perfect for AW26/27. This graphic direction takes the simple joys of baking – think freshly cut bread, soft pats of butter, and tall glasses of […]
Corduroy is reclaiming its place in the fashion conversation for AW26/27 – and it’s doing it with confidence, colour, and a clear shift towards contemporary versatility. Once associated with school uniforms, workwear, and vintage weekend dressing, this fabric has evolved into a tactile statement-maker that bridges nostalgic charm with modern polish. This season’s revival isn’t […]
AW26/27 makes a confident colour statement with Raspberry Rush – a palette that celebrates bold optimism and retro flair. This story takes its cues from vintage sportswear, playground energy, and a sense of unapologetic fun, offering kidswear a fresh approach to winter dressing. It’s not about blending in – it’s about using colour and texture to make […]
