Baking Stories – A Wholesome Recipe for AW26/27

Forget the runway- this season’s inspiration comes straight from the kitchen table. The Baking Stories graphic highlight is a warm, nostalgic nod to homely comforts, reimagined with a playful, graphic edge that’s perfect for AW26/27. This graphic direction takes the simple joys of baking – think freshly cut bread, soft pats of butter, and tall glasses of […]
The Corduroy Comeback – Texture Takes Centre Stage

Corduroy is reclaiming its place in the fashion conversation for AW26/27 – and it’s doing it with confidence, colour, and a clear shift towards contemporary versatility. Once associated with school uniforms, workwear, and vintage weekend dressing, this fabric has evolved into a tactile statement-maker that bridges nostalgic charm with modern polish. This season’s revival isn’t […]
Berry Bold: Raspberry Rush for AW26/27

AW26/27 makes a confident colour statement with Raspberry Rush – a palette that celebrates bold optimism and retro flair. This story takes its cues from vintage sportswear, playground energy, and a sense of unapologetic fun, offering kidswear a fresh approach to winter dressing. It’s not about blending in – it’s about using colour and texture to make […]
Little Indigo

Soft Denim for Babywear – A Retro Refresh for AW26/27 Denim has long been a wardrobe staple – timeless, dependable, and endlessly reworkable. But for Autumn/Winter 26/27, it’s taking a gentler turn in babywear. Enter Little Indigo: a trend that reimagines classic denim through a softer, more nostalgic lens. This story is all about bringing comfort and […]
Vintage Soft Girlswear | AW26/27

This season, we’re drawn to softness – not just in texture, but in tone, attitude and mood. Vintage Soft is a gentle throwback with a polished edge. It blends nostalgic Parisian charm with subtle retro tech references and a muted, powdery palette. There’s a sense of comfort here – tactile fabrics, cosy layers, and romantic details […]
Sky Bright – AW26/27’s Coolest Hue

Sky blue steps forward this season with unexpected energy – reimagined not as a spring pastel, but as a confident, cool-weather statement. In AW26/27, we’re seeing this vibrant blue tone break out of its seasonal stereotype and into centre stage for toddler boyswear. Why It Works This isn’t your typical muted autumn palette. Instead, Vibrant […]
Kind Futures : Transitional Pastels for Baby Layette | AW26/27

As we move into AW26/27, the baby layette category takes on a gently optimistic tone. Kind Futures captures the feeling of thoughtful comfort, where colour and texture are designed to nurture, calm, and inspire connection. This season, pastels are reimagined. Rather than disappearing with summer, they’re softened and grounded to suit the transition into autumn. These tones […]
Quiet Heirloom: Slow Style, Soft Stories

In a season increasingly shaped by emotional resonance and conscious consumption, Quiet Heirloom emerges as a deeply nostalgic kidswear trend that blends vintage refinement with modern softness. It’s not about flashy prints or fast fashion. Instead, it leans into story, sentiment, and texture – celebrating pieces that feel lovingly preserved and gently worn. This theme speaks to […]
Layered in Softness: Pre-Autumn’s Hero Outerwear

As we shift into the pre-autumn season, the transitional padded jacket emerges as a must-have piece across baby, toddler, and young girls’ categories-bringing warmth, charm, and commercial versatility in equal measure. These aren’t your average puffers. Instead, this outerwear trend reflects a softer, slower approach to seasonal dressing. Why It Works Now The rise of […]
A Fresh Take on ‘Mini Me’ Style

Matching outfits for parents and children have long been a staple in the kidswear world—but not always for the right reasons. The concept of Mini Me fashion was once defined by novelty slogans, predictable prints, and a lack of design integrity that often veered into the cheesy or overly sentimental. But that narrative is changing. Welcome to MINI […]