Our Story

Born out of frustration and insight, Trendology was founded by Jill Zendera to fill a clear gap in the market: kidswear brands were relying on trend platforms that included kidswear-but weren’t built for it. With over 20 years’ experience in kidswear design, supply, and retail, Jill built Trendology as a platform that puts kidswear at the centre. Today, it’s powered by a team of global experts with deep industry knowledge and a shared mission: to deliver forecasting tools that are both creative and commercially valuable-specifically for the children’s fashion industry. From macro trend books and CAD libraries to print direction, seasonal insights, and AI-powered training, everything we offer is designed to help brands, retailers, and suppliers design smarter, plan with confidence, and stay ahead of what’s next in kidswear.

Jill Zendera looking at mood boards
Trendology team at work

Our Mission

To put kidswear at the centre of trend forecasting-empowering brands, retailers, and suppliers with creative, commercially focused insight. We deliver future-facing tools, expert guidance, and global perspective to help the children’s fashion industry design smarter, move faster, and shape what’s next.

Trendology team at work developing kids wear trends and choosing colours
Jill Zendera founder of Trendology

AS FEATURED IN CWB MAGAZINE

We’re proud to be featured in CWB Magazine, where our founder Jill Zendera shares the story behind Trendology. In the feature, Jill dives into how Trendology supports brands, retailers, and suppliers with sharp, design-led insight tailored to kids’ collections - from macro trend books to bespoke packages, powered by creativity, commercial relevance, and AI innovation.