Forget the runway- this season’s inspiration comes straight from the kitchen table. The Baking Stories graphic highlight is a warm, nostalgic nod to homely comforts, reimagined with a playful, graphic edge that’s perfect for AW26/27.
This graphic direction takes the simple joys of baking – think freshly cut bread, soft pats of butter, and tall glasses of milk – and transforms them into statement pieces that feel both familiar and fresh. It’s not just about novelty; the design direction is intentional, pulling from retro packaging, vintage cookbooks, and mid-century kitchenware for a look that resonates with parents and delights kids.
The palette is as inviting as a Sunday morning spread: buttercream yellow, strawberry pink, milk-white, cornflower blue, and a punchy tomato red. These tones evoke warmth and nostalgia but remain versatile enough to work across seasonal layering pieces. Darker accents, like kitchen-counter black or deep slate, anchor the brighter shades, giving them more depth for cooler months.
Playful is the order of the day. Tees, sweatshirts, and accessories are printed with bakery-inspired motifs – illustrated butter packs, cheeky milk cartons, loaves of bread, and handwritten slogans that feel lifted from your grandma’s favourite recipe card. The graphics are flat, clean, and colour-blocked, leaning into a screen-printed, retro feel that gives instant shelf appeal.
Image Credits: @spicydugong.club, @anyahindmarch, @pigeonsaidplease
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