Modern Primary: Bold Colour, Made Wearable
Primary colours have always been a cornerstone of kidswear – bold, playful and instantly recognisable. But for this transitional moment, Modern Primary reframes these familiar hues through a more considered, design-led lens. Rather than loud novelty colour, this story leans into clean colour blocking, softened saturation and everyday silhouettes, creating a look that feels confident, wearable and […]
