Soft Play: The Rise of Quiet Confidence in SS27
SS27 Kidswear Trend Insight For SS27, colour and mood in kidswear are becoming noticeably quieter – but far more deliberate. Soft Play reflects a shift away from overtly playful, novelty-led palettes toward a calmer, more considered approach to colour, styling and product design. This is not about removing joy from kidswear, but about refining how it […]